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Traditional Job Search Explained

 

The chart below, compiled by Colby-Sawyer College in 2002, shows the traditional job search method. When you consider the fact that, the average company receives 500-2,500 resumes and conducts approximately 10 interviews before it offers one job, your emphasis must be on a well thought out and well executed job search.

Check over the chart below (red emphasis has been added to highlight the differences between or explain the traditional method in light of job hunting, in many cases pointing to the added dimensions of the 24 Hour Job Change method. Footnotes mixed throughout the text indicate significant departures from the traditional method and/or expansions of the advice given.) and see if you are covering all the bases.  A hit-or-miss approach gives hit-or-miss results. Random results may satisfy you if you are looking for just any job. But, if you are looking for the right job, you must exert the full-time job search effort you need to succeed.

The figure given above – which indicates a better than 1000/1 ratio between résumés submitted and jobs offered – clearly shows the need for a better selection of job-hunting weapons. This makes the 24 Hour Job Search Method an absolutely essential weapon in your job search arsenal. Most job seekers realize that the job market is highly competitive, especially at the high end. As résumés have become less effective, you need to plan a creative job search. Clearly it is not the best résumé that wins the position, but the best positioned candidate who wins.

The following chart is a very thorough overview of the complete job search process. Notice, of course, that the 24 Hour Job Change method is not included.

TRADITIONAL JOB CHANGE METHOD

Step 1 is to begin your search through reading the Want Ads

This traditional step gives you an overview of who is hiring and what types of

Positions they have available. Remember Want Ads account for less than 20% of all job openings.

Want Ads show:

  • Position openings listed by employers in local and national newspapers, professional association journals, newsletters, and trade journals.
  • Respond by indicated deadline[1] with cover letter[2] and resume[3].
  • Highlight your qualifications, give examples, and justify that you meet every qualification[4] sought.
  • Subscribe to a major newspaper in your geographical preference area. ( Sunday editions have the largest listings.[5])
  • Good source for trends and position descriptions.
  • Keep in mind that 80% of jobs that exist are unadvertised.

The Next, seldom used method is:

Cold Calls

  • Door-to-door approach to make contacts with hiring personnel.
  • Very time consuming and results in high rejection.
  • Effective in small towns or federal and political offices.
  • Make cold calls when energy level is highest.
  • Avoid Mondays and Fridays.
  • Don't ignore support personnel, dress well, and notice bulletin boards for trends, contacts and openings.

Few job-seekers use:

Mass Mailings

  • Involves sending large volume of letters (usually 100 or more) to employers in geographic area and/or career field of interest.
  • Least effective method with low return rate of 3%.
  • Limits your presentation.
  • Necessary to market yourself well, individualized letters, and send resume/cover letter to specific person in the organization.
  • Keep records of to whom and when letters are sent for follow-up purposes.
  • Follow-up letters with phone calls.

Telephone contact with:

Personnel Offices

  • Can provide annual reports, prospectus, and information on organizational structure, products and services, job titles and descriptions, and internship opportunities.
  • Usually make "no" decisions, but not "yes" decisions[6].
  • Apply directly to managers and supervisors[7] of desired division or department in addition to personnel.
  • In person, dress well, be pleasant, and present a positive image.

On line or in person visits to:

Government Listings/Agencies

  • Listings are posted with governmental personnel or employment agencies.
  • Agencies represent primary source for finding governmental positions.
  • They register, classify, and refer individuals to hiring officials.
  • Coordinate aptitude testing[8] and screening programs, and provide information on local employers and trends.
  • Application process is lengthy and detailed, long waiting lists and stiff competition exist, and personnel offices screen but do not hire.
  • Agency lists are obtained via telephone or internet directories under federal, state, and community headings, and in other governmental reference books.
  • Find out where agencies list their position vacancies.
  • Do not rely upon posted positions only-use contacts and networks to locate positions.

Most state labor departments have:

Career Development Centers[9]

  • A resource center to learn job-search techniques[10] you can use throughout your life.
  • Prepares you for the job search with resume critique sessions and videotaped mock interviews plus other informational workshops and individual appointments.
  • Recruitment program offers on-campus interviews and job fair access.
  • Directories of companies and individuals to contact[11], company literature, job vacancy bulletins, and position openings are on file.
  • Become acquainted early with resources, services, and personnel.

Sometimes you have to pay someone to market you, so you go to:

Employment Agencies and Executive Recruiters

  • Provide placement services for clients and employers for a fee.
  • Can cost as much as 15-20% of your first year salary.
  • Important to research agencies thoroughly before applying since quality of service varies widely.
  • Check with local Chamber of Commerce to find out if agency is a member of a national employment agency association.
  • Some agencies place you quickly to receive payment without assessing your interests and aptitudes.
  • Employers can also absorb charges.
  • Suggest firms you want to interview with, stay in frequent contact, follow-up on referrals, and review positions carefully.
  • Be prepared. Know what type of position you want and what you have to offer.

Becoming more popular, but not always very effective are:

Internet/Web-based Services[12]

  • Matches an individual's qualifications via computer with employers stated needs.
  • Some specialize in certain job categories.
  • Candidates may or may not be charged a fee.
  • Can conduct a long distance search without traveling.
  • Minimum time and effort are required.
  • Can conduct job search at any time of the day or night.

In addition to the foregoing traditional steps there are also:

NON-TRADITIONAL STRATEGIES

This non-traditional strategy is misunderstood, but still becoming more popular:

Referrals/Networking/Informational Interviewing

  • Most widely used and most effective method among the hidden strategies.
  • Make contacts with those who can hire and those who can direct you to others in a position to hire.
  • Contact professionals for advice, information regarding job duties, field trends, openings not published, and for additional contacts.
  • Develop a list of people, professional groups, and existing groups you can contact including friends, relatives, alumni, influential leaders, colleagues/peers, faculty, present, past, and potential employers, and people in informational roles.
  • Learn about career fields and companies and get to know professionals that can identify potential positions and the people who can hire.
  • Conduct informational interviews in your targeted area.
  • Attend organized networks, introduce yourself to as many individuals as possible, serve on committees to gain exposure and display your abilities, tell others of your interests and plans, and carry extra resumes.
  • Keep contacts informed of your progress and follow-up on all job leads.

Many people have great success using this method:

Internal Campaigning/Internships/Volunteering

  • Marketing yourself within a company or agency through a paid position, field experience, internship, volunteer position or through temporary services can help you obtain a permanent paid position in a firm.
  • Solicit parents, colleagues, alumni, etc. to serve as references and help you obtain these positions.
  • Get to know those in position to hire or promote.
  • Demonstrate your capabilities, talents, and skills.
  • Volunteer for new projects and gain information about the field, available positions, and trends.
  • Obtain referrals from the contacts you make.
  • Be visible and do excellent work.

This method is somewhat like the 24 Hour Job Search method, but with significant differences:

Targeted Mailings and Telephoning

  • Market yourself with a limited number of employers within you specific career field and geographic areas of interest.
  • Capitalize on influential references.
  • Indicate your interest, communicate your qualifications using specific examples, and demonstrate how you can fulfill their needs.
  • Contact a specific person who is in a position to hire you.
  • Obtain accurate names, titles, and addresses via directories[13] and phone calls.
  • Send quality materials[14] and follow-up with phone calls.
  • Consider using the telephone for initial contacts and introduce yourself in a professional manner.[15]
  • Be aware of changes in time zones.
  • Contacts can often be made early in the morning or shortly after business hours begin.
  • Good communication skills and follow-up[16] are essential.

This too is a reactive posture:

Positioning[17]

  • Requires hanging around people and places where important trends are discussed and/or job opportunities are identified.
  • Gain information about unpublished job opportunities and acquire names for personal referral and networking by watching job posting boards of companies, attending professional meetings, and walking around reception areas of airports, travel agencies, and stock brokerage firms.
  • Opportunities usually exist where social interaction occurs on a regular basis.
  • Find out when and where professionals in your career field of interest "hang out" and listen for job leads.

ADDITIONAL JOB SEARCH TIPS

It is not easy to simply say: 

Know Yourself


Evaluate your interests, values, skills, needs, and goals before conducting your search. This will help you in finding a satisfying career.[18]

 

Once again, a piece of advice that is close, but a near miss:

Develop Transferable Skills and Make Yourself Marketable


Employers look highly upon individuals who gain some practice experience. Pursue coursework that makes you marketable. Develop skills through your experience and education that you can utilize in any job.[19]

 

This is a great research tip that we recommend you use: 

Talk to People in Your Career Field of Interest
People love to talk about what they do, can supply you with valuable information, and help you form a network of job contacts in your career field. Use your contacts![20]

 

No job change method would be successful without: 

Research


Utilize all your resources (career library resources, professionals in your field of interest, professional journals, organizations and conferences, newspapers, annual reports, etc.) to research information about careers, job titles and responsibilities, companies, etc.

 

Now, we are getting some place. You must: 

Watch for Spot Opportunities

Look for changes or spot opportunities[21] in companies such as:

  • Growth indicated by the development of new product lines[22], additional buildings, and new locations.
  • Mergers or divestitures.
  • Promotions.[23]
  • New staffing.
  • Deaths.


"Change" means "opportunity". Make a hiring opportunity for yourself. Convince an employer that the organization has a need and demonstrate how you can meet that need.
Contact Managers of Divisions or Departments within Organizations
It is more effective to contact a department head. It will mean a great deal more if a manager directs your credentials to Personnel than if your resume is one of several hundred that arrive that day. Mangers are also aware of job vacancies before Personnel is informed.

 

Most people list this tactic under networking: 

Use Your Contacts


Use all your contacts including friends, family, professional contacts, etc. After asking, include names and titles of contacts in letters and phone conversations. You will receive greater attention when using contacts. Contacts can help you "get your foot in the door." Then you must sell yourself and convince the employer that you are the most qualified for the position.

 

Here they touch upon the real secret of job-change success: 

Don't Allow Supply and Demand to Dictate Your Career


Supply and demand for particular occupations fluctuates over a period of time. Therefore, select a career field that interests you and conduct a creative job search. We tell you how to do this.

 

Getting the right job is a job in itself. You must: 

Record Your Contacts with Employers


Keep a record of your contacts[24] with employers. Use a checklist to keep track of your job applications, mailing dates, interviews, correspondence, and job offers. Use our forms.

 

Truly great advice: 

When Asked Salary Expectations, Provide a Range


Research salaries prior to an interview via salary surveys, job vacancy listings, occupational resources, informational interviews, etc. Do not ask about salary in the first interview. When asked, give a range. A geographic location with a high cost of living may require a higher salary. Also, experience can justify a higher salary. After a job is offered you can negotiate salary.

Research salaries in your field by going on line.

 

More sound advice:

After Receiving a Job Offer, Ask for Time to Think About It
You don't have to accept a job immediately after you receive an offer. Make a list of pros and cons of the position. If you are waiting to hear from another job, contact that employer and ask if a decision was made yet. Indicate you have received an offer but are more interested in that position and want to know your options before making a decision. Identify and prioritize what is important to you.

 

Your Yellow Pages[25] research makes this step unnecessary: 

Devise a "Plan B"
In case your efforts to find a position within a specific field don't materialize, you should have a back-up plan.

 

This is more advice from the land of résumés:  

Follow Up All Job Lead and Contacts
Always contact professionals to whom you are referred. Follow-up your contacts with thank you letters. After you send your resume to an organization, follow-up with a phone call. Try to arrange a visit. Pursue all job leads even if you do not totally meet the qualifications required.

 

We have over a dozen effective marketing tools you can use, beside a résumé! 

Develop Effective Job Hunting Tools
Résumés, correspondence, credentials, and effective interviewing skills are essential to a successful job search. Practice effective interviewing skills through videotaped mock interviews. Make sure your credentials reflect your skills and experiences appropriate to the type of job you are pursuing. Put together a resume that represents you in the best possible manner.

 

Our entire program is about creatively creating jobs! 

Conduct a Creative, Effective Job Search and Keep Persevering
It takes time and a great deal of effort to find a job. Looking for a job is a full-time job in itself!

 

Chart content apart from red emphasis and footnotes © Copyright 1999-2005 Colby-Sawyer College, 541 Main Street, New London, NH 03257

For the unexpanded, original version see: http://www.colby-sawyer.edu/campus-life/career/search_prep/strategies.html and
http://www.colby-sawyer.edu/campus-life/career/search_prep/strategies.html#nontraditional



[1] Often the deadline will pass and no suitable candidate will be hired. Or, due to other delays and/or negotiations the chosen candidate will not b hired or will get another better offer of a position with another firm. This leaves the position open again. A good strategy, if you feel you are an excellent candidate for the advertised position is to apply for the position one or two weeks after the closing date. At the very least, this will place your resume on the top of the pile if the decision has not been made.

[2] Most recruiters will emphasize the need for a customized cover letter. This is an absolute truth. But, it should contain some expression of your knowledge of the field, its challenges and opportunities as well as your proven capability of addressing these things.

[3] Along with your customized cover letter send a customized resume. This is not as hard as it seems if you are willing to stretch the rules (not the truth). Certain things can be emphasized or downplayed to make your resume more appealing to various prospective employers. If you have a one-size-fits-all resume you can almost be certain it (and you) will be rejected.

[4] Match your wording to their words in the ad. For example, if they say highly motivated, repeat the words highly motivated in your cover letter. If they say extensive skill, repeat extensive skill.

[5] Remember, job advertisements only indicate trends and are primarily for competitive, commoditized jobs. And only 15% to 20% of all jobs are EVER advertised. Most positions are filled from within (before they can be advertised) or are filled by alternative means, other than advertising. Our 24 Hour Job Change method capitalizes upon this 80% opportunity.

[6] Personnel offices and HR departments are not populated with decision-makers. Their primary responsibility is to make sure that unsuitable candidates (based upon the written job description and a profile of expected candidate qualifications) are screened out of the process. They are not regarded highly by senior management and the HR director is seldom, if ever included as a member of senior staff. Their only true role is to disqualify, to say no. They have no hiring decision-making power, unless it is for a position in the human resources/personnel department.

[7] Applying directly to decision-makers requires a specific strategy and an advanced method of job search (contained in the 24 Hour Job Search method). But, we recommend you do it apart from, not in addition to applying to personnel. Our method skirts the HR/personnel department entirely. We explain this process in our 24 Hour Job Search seminars and materials.

[8] See our article on job testing for a more complete explanation of what really goes on. In essence, job testing does not give candidates additional information that enables them to grow or to position themselves for other job openings. Most candidates never find out the results and remain groping in the dark for a handhold on a position. Our method begins with you understanding you and positioning yourself for success, not repeated disappointment.

[9] Career Development Centers are, in many cases a misnomer. They don’t help you develop your career as much as they help you use the conventional tools to find existing job openings. Their services are invaluable for many people. But they don’t help you position yourself to make or capitalize upon unadvertised openings, as our 24 Hour Job Search method does.

[10] These techniques are expansions of the traditional method. They are not innovative or creative.

[11] Use career development centers for their directories and research tools more than any other reason.

[12] One recent study of a major Internet job service indicated that less than 3% of company hires resulted from using their services. This is a great expense for companies and is, in most cases, free for you.

[13] See footnote 11

[14] Quality materials, as far as most are concerned are neatly prepared resumes and cover letters. But, these to comprise only one tool and there are dozens of tools available. See www.creatingthefutureofwork.com for a few job search tools.

[15] Always have a prepared script, covering the points you want to make and in a logical order. Read over the script out loud a number of times before you call. If you reach your party drop the script and present the information in an impromptu manner, covering all salient points. If you get their voice mail, read the script in a conversational tone. Contact us for more information about the writing and use of scripts.

[16] Follow up is one part of a complete personal marketing plan. See our 24 Hour Job Change program for more information on follow up.

[17] Position yourself based upon your strengths, not upon the trends that are developing in the marketplace. Every trend opportunity has its potential for those whose talents and strengths meet the demands of the trend.

[18] Interests, values, skills, needs, and goals are all important. But, most important are your talents and strengths. Unless you proceed from them you will ultimately fail. Few people understand their strengths. Fewer understand how to use them for maximum potential and achievement. Strengths do not deny interests, values, skills, needs, and goals. They support and enhance them. The entire 24 Hour Job Change method is about building career success (and personal satisfaction) upon your intrinsic talents and strengths.

[19] As important as it is to develop these skills and experience, it is more important to learn how to dollarize your former contributions and project dollarizeable contributions you can make to a prospective employer. Learning how to dollarize is a significant component of the 24 Hour Job Change process.

[20] How many networks do you have? Hint: if you only have one, you are at a significant disadvantage.

[21] A more advanced method is to create opportunities. All businesses and their owners/managers desire greater sales and earnings. But few of them have the perspective to look for them in unexpected places. If you do, you can help them tremendously. Once again, the 24 Hour Job Search method focuses on this little used strategy.

[22] What precedes or follows the new product? Can you offer to expand upon this opportunity?

[23] Promotions create vacancy opportunities. Often these positions are filled immediately from within. But sometimes the void created will become an unadvertised opportunity for you.

[24] See our job search tools at http://www.creatingthefutureofwork.com/job_search_tools.html

[25] The Yellow Pages exercise (part of the 24 Hour Job Search method) gives you a broad range of opportunities, most of them unadvertised and totally marketable.



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